Tal Newhart is a successful senior executive recruiter,
interviewer and special projects advisor. This book is a collection of
newsletters and blog posts he sent to his clients, candidates and friends over
the span of 13 years starting in 2002 in the wake of Enron and WorldCom.
Although occasionally controversial, the newsletters were often forwarded by
business leaders to their internal contact lists to help their managers compete
more effectively in an increasingly competitive and recession plagued
marketplace.
Created as an informal tool to help his clients and fellow
entrepreneurs throw curveballs at their competition, The Art of Corporate
Warfare adapts the ground tactics of famous battles to win battles in the
modern marketplace. Also included are useful conversations, interviews and
experiences that helped Newhart form the ethos of the modern ‘corporate
warrior,’ a useful topic on which he is a decidedly pointed corporate speaker.
What is a ‘corporate warrior’? As Newhart puts it, “Simple.
An employee whose only goal is to lawfully, and sustainably, increase the value
of the company that is paying them.”
This collection supplies techniques and philosophies to help
readers achieve that goal.
