Sun Tzu said a great general (e.g. a great CEO) puts his army
(employees) beyond the possibility of defeat. The general then waits, studying the
enemy (your competition). When the general decides the enemy is "truly"
weak he/she strikes decisively. "Truly" weak because a great general knows
a skillful foe, another great general, may have his force appear strong, when they
are actually weak—to keep their enemy away. And may appear weak when they are actually
strong—in order to draw the enemy to them, generally into a trap on fatal ground
of the general’s own choosing.
Sun Tzu also said, "A great general (CEO) controls his enemy
(competition)."
It is essential to understand that war and business are both
about the same thing. They are about winning. Winning in the least amount of time,
at the lowest possible cost and for the greatest reward possible.”
Think about it...
